KRSU takes part in the ESU Winter School «Marketing in the University Management System»
From December 1 to 4, the State University of Management (Moscow) is hosting the Winter School of the Eurasian Network University — one of the key educational platforms for specialists in the field of university management.
Representatives of universities in Russia and Kyrgyzstan participate in the program, in particular KRSU, Osh State University, OshTU, KEU, KSTU.
The main theme of the school is — the role of marketing in the management of a modern university:
how to build a competitive strategy, work with applicants, strengthen the brand, adapt to new market requirements and the expectations of different target audiences, including international partners.
Participants will enjoy lectures and practical tracks in the following areas:
• marketing in the university management system;
• cost-effectiveness of educational programs;
• working with applicants and target audiences;
• generational communications;
• AI and digital promotion tools;
• positioning of universities in the Eurasian space;
• media expertise;
• best promotion practices within the EAEU, SCO and BRICS.
Vice-Rector of the State University of Management Dmitry Bryukhanov noted:
«Today, universities compete not only in their own countries, but also in the international space. It is important to understand how the requirements and expectations of stakeholders change and how to build a competitive marketing strategy on this basis. It is these schools that help shape the modern model of university management».
KRSU's participation in the Winter School — is an important step for the development of management competencies, strengthening international cooperation and developing best marketing practices in higher education.
