The Department of Advertising and Public Relations hosted an exciting master class on the topic "Global brands in local markets.". During the event, students had a unique opportunity to immerse themselves in the world of brand promotion strategies with an experienced lecturer - Vadim Matyushkin.
Vadim Sergeevich, head of business practice in Moscow, associate professor at the Moscow Polytechnic University and practicing digital marketer, shared not only theoretical knowledge, but also practical experience in promoting brands to local markets. Students had a unique opportunity to get acquainted with real cases of successful campaigns, as well as learn about modern trends in the advertising field.
In addition to the master class, Vadim Sergeevich conducted individual consultations for students who are preparing to defend cases of digital practice. These consultations were a valuable addition to the training, allowing students to obtain expert opinion and guidance on their projects.