Russia and Kyrgyzstan are combining expertise: «Gazprom-Media Holding» and KRSU are launching the first joint educational program
Russia and Kyrgyzstan are combining expertise: «Gazprom-Media Holding» and KRSU are launching the first joint educational program
<TAG1>Gazprom-Media Holding«took part in the development of a new program of additional professional education »Personal brand and modern media communications«, which will be launched on the basis of the Kyrgyz-Russian Slavic University (KRSU) named after. B. N. Yeltsin.
Course participants will become familiar with the basic principles of professional positioning, learn to define communication tasks and analyze the audience, develop a content strategy, create and promote content, and evaluate communication results.
<TAG1>Gazprom-Media Holding«takes on the content of the project: the team of the production center »Insight People«will prepare the course program and conduct distance learning sessions for students.
<TAG1> We see a huge demand for quality education in media and blogging. Blogger today — is a profession that requires serious competencies: understanding the audience, strategy, technology. We are ready to share what we already know how to do. Expertise «Insight People» — is a practice tested by thousands of projects. I am sure that it will be useful for KRSU students to immerse themselves in this reality and immediately begin to apply knowledge in practice», – Boris Khanchalyan, Deputy General Director «Gazprom-Media Holding».
The production center «Insight People» has had a development program department for more than 5 years, the main task of which is to improve the skills necessary to create and promote quality content. Today, employees and residents «Insight People» are ready to share their expertise with listeners from Kyrgyzstan.
<TAG1>Today, media communications are becoming an independent professional field in which it is important not only to be able to create content, but also to build a strategy that meets modern audience needs. For us, the launch of the program at KRSU – is an opportunity to convey to students from different regions and countries the practical expertise of more than 2,900 successful authors and show them how modern communication tools work from the inside. We are glad that this format of training combines the academic environment and the experience of existing media market professionals», – emphasized Alina Zinnatullina, General Director of the Production Center «Insight People».
During their studies, course students will prepare a media strategy for the formation and promotion of their personal brand. Listeners will present strategies to the producers of the center «Insight People», regional advertising agencies working with influencers, as well as representatives «of Gazprom-Media Holding».
<TAG1> Today blogging «is a big industry and a real profession. Launching this course at our university – is a great chance for our students to learn from the experience of serious experts and develop professional competencies in this environment. The developers and speakers of the course are a strong team of practitioners from the production center «Insight People». Together we want to make the School of Communications and Media KRSU a place where talented children can gain real experience, express themselves and reach a new professional level», – Sergey Volkov, Rector of the Kyrgyz-Russian Slavic University (KRSU) named after. B. N. Yeltsin.
Based on the results of the course, students will receive state-issued documents from the university: a certificate of additional education and a state-issued certificate of advanced training.
Applications for training will be accepted until October 9, 2026. Details of application opportunities on the website.
<TAG1>Gazprom-Media Holding«took part in the development of a new program of additional professional education »Personal brand and modern media communications«, which will be launched on the basis of the Kyrgyz-Russian Slavic University (KRSU) named after. B. N. Yeltsin.
Course participants will become familiar with the basic principles of professional positioning, learn to define communication tasks and analyze the audience, develop a content strategy, create and promote content, and evaluate communication results.
<TAG1>Gazprom-Media Holding«takes on the content of the project: the team of the production center »Insight People«will prepare the course program and conduct distance learning sessions for students.
<TAG1> We see a huge demand for quality education in media and blogging. Blogger today — is a profession that requires serious competencies: understanding the audience, strategy, technology. We are ready to share what we already know how to do. Expertise «Insight People» — is a practice tested by thousands of projects. I am sure that it will be useful for KRSU students to immerse themselves in this reality and immediately begin to apply knowledge in practice», – Boris Khanchalyan, Deputy General Director «Gazprom-Media Holding».
The production center «Insight People» has had a development program department for more than 5 years, the main task of which is to improve the skills necessary to create and promote quality content. Today, employees and residents «Insight People» are ready to share their expertise with listeners from Kyrgyzstan.
<TAG1>Today, media communications are becoming an independent professional field in which it is important not only to be able to create content, but also to build a strategy that meets modern audience needs. For us, the launch of the program at KRSU – is an opportunity to convey to students from different regions and countries the practical expertise of more than 2,900 successful authors and show them how modern communication tools work from the inside. We are glad that this format of training combines the academic environment and the experience of existing media market professionals», – emphasized Alina Zinnatullina, General Director of the Production Center «Insight People».
During their studies, course students will prepare a media strategy for the formation and promotion of their personal brand. Listeners will present strategies to the producers of the center «Insight People», regional advertising agencies working with influencers, as well as representatives «of Gazprom-Media Holding».
<TAG1> Today blogging «is a big industry and a real profession. Launching this course at our university – is a great chance for our students to learn from the experience of serious experts and develop professional competencies in this environment. The developers and speakers of the course are a strong team of practitioners from the production center «Insight People». Together we want to make the School of Communications and Media KRSU a place where talented children can gain real experience, express themselves and reach a new professional level», – Sergey Volkov, Rector of the Kyrgyz-Russian Slavic University (KRSU) named after. B. N. Yeltsin.
Based on the results of the course, students will receive state-issued documents from the university: a certificate of additional education and a state-issued certificate of advanced training.
Applications for training will be accepted until October 9, 2026. Details of application opportunities on the website.
