KRSU students took part in the creative workshop bema! Central Asia

Students and teachers of the Department of Advertising and Public Relations KRSU took part in the creative workshop bema! Central Asia — an educational platform that brings together representatives of business, marketing, PR, the event industry, tourism, government agencies and creative industries of the region.The workshop was conducted by the founders of the international festival and event marketing award Best Experience Marketing Awards, Elena and Ilya Gorbachev. Experts spoke about modern approaches to creating strong creative concepts, using event marketing as a tool for business development, and also shared international practices and experience in implementing large-scale projects.During the program, participants studied real cases, became acquainted with modern marketing tools and effective approaches to solving business problems. Particular attention was paid to working with target audiences, developing creative solutions and current trends in the field of marketing communications.