Personal brand and modern media communications

The advanced training program «Personal Brand and Modern Media Communications» is aimed at developing and improving the professional competencies necessary for positioning, developing and promoting a personal brand in a modern digital environment. Listeners will become familiar with the basic principles of professional positioning, learn to identify communication tasks and analyze the audience, develop a content strategy, find topics and informational occasions, create text and video content, use storytelling tools, conduct interviews, cover events, adapt materials to different channels, promote content and evaluate communication results. The acquired competencies can be applied in professional activities in the field of media communications, marketing, advertising, public relations, education, entrepreneurship, culture, media and creative industries.

The program is designed for:

content authors and aspiring bloggers

specialists developing a professional or expert personal brand

entrepreneurs and self-employed

specialists in the field of marketing, advertising and public relations

representatives of education, culture, media and creative industries

managers and participants of public and regional projects

Period of study

12 October - 11 November 2026.

Tuition fees

40,000 som

Training format

online

Language of instruction

russian

Issued document

certificate of additional education and state certificate of advanced training.

Applications for training will be accepted until October 16, 2026.

Sergey Volkov rector of the Kyrgyz-Russian Slavic University (KRSU) named after. B. N. Yeltsin

<TAG1>Today blogging«is a big industry and a real profession. Launching this course at our university – is a great chance for our students to learn from the experience of serious experts and develop professional competencies in this environment. The developers and speakers of the course are a strong team of practitioners from the production center «Insight People». Together we want to make the KRSU School of Communications and Media a place where talented guys can gain real experience, express themselves and reach a new professional level»

Alina Zinnatullina general Director of the production center «Insight People»

<TAG1>Today, media communications are becoming an independent professional field in which it is important not only to be able to create content, but also to build a strategy that meets modern audience needs. For us, the launch of the program at KRSU – is an opportunity to convey to students from different regions and countries the practical expertise of more than 2,900 successful authors and show them how modern communication tools work from the inside. We are pleased that this training format combines the academic environment and the experience of current media market professionals»

Boris Khanchalyan deputy General Director «Gazprom-Media Holding»

<TAG1> We see a huge demand for quality education in media and blogging. Blogger today — is a profession that requires serious competencies: understanding the audience, strategy, technology. We are ready to share what we already know how to do. Expertise «Insight People» — is a practice tested by thousands of projects. I am sure that it will be useful for KRSU students to immerse themselves in this reality and immediately begin to apply knowledge in practice»

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