«Finance through the lens»: a master class on content monetization was held at the Faculty of Economics of KRSU
A master class «Finance through the lens: how to monetize content and promote yourself on social networks» was held at the Faculty of Economics of KRSU. The event brought together senior students in the field of economics and enterprise management«interested in digital marketing and modern promotion tools.
The speaker was Aidar Osorov — practicing mobileographer, SMM strategist and financial consultant. He shared his experience in visual marketing, pricing and building a personal brand on social networks.
Key topics were discussed during the master class:
• determining the financial value of content and calculating its payback;
• pricing of services and media budgets;
• promotion strategies on Instagram, TikTok and YouTube;
• practical techniques for shooting and processing short videos.
During the practical part, students calculated the cost of one lead and discussed the results obtained.
The master class took place in a dynamic and creative atmosphere. Participants noted that the session helped them take a fresh look at the relationship between finance and marketing, and how digital tools and visual content can be effective vehicles for professional growth.
