KRSU advertisers took second place in the international competition «DIGITAL PRACTICE»
On May 18-20, the final of the 6th season of the International Interuniversity Competition «DIGITAL PRACTICE» took place in Moscow. These competitions provide an opportunity for students to demonstrate their professional skills by solving brief problems of leading market companies. Each season, business representatives invite students to conduct research to solve pressing problems and apply their creative and analytical abilities (https://digitalpractice.ru/).
On May 20, the creative concept of 2 briefs was defended: «Lyubov Pirogova» – development of a brand communication strategy and «Orange toys» – brand/packaging development.
Students from the following universities took part in the competition: Institute of Business and Design (B&D), Higher School of Economics, Moscow State University of Technology and Management named after K.G. Razumovsky, Moscow Polytechnic University, Moscow State University named after M.V. Lomonosov, Kyrgyz-Russian Slavic University named after B.N. Yeltsin.
Students of the Department of Advertising and Public Relations KRSU took part remotely and showed excellent results – independently developed packaging design, stickers, applications, advertising characters, mobile applications and games, gave effective recommendations for promoting brands on social networks, developed communication strategies, etc.
The team from KRSU working on the brief «Orange toys» – Olga Novoselova, Angelina Golovan, Lyubov Konovalova, Rustam Madymarov, Grigory Ganin, Yulia Prudnikova, Oleg Elkin – took 2nd place!
The guys who worked on the brief «Lyubov Pirogova» – Ilya Chipenko, Yuri Gaidukov, Amina Zhakisheva, Marina Zinchenko – took an honorable 5th place, surprising the competition commission with their creative decision to expand the client base.
