KRSU students conducted a marketing study of the Zhashtyk recreation center in Issyk-Kul

4th year students of the Faculty of Economics of KRSU conducted a marketing study, the purpose of which was to study the strengths and weaknesses of the Zhashtyk educational and health complex on the coast of Issyk-Kul. As part of the study, they analyzed the current situation, identified key problems and proposed promising options for the development of the base.

Rector of KRSU Sergei Volkov highly appreciated the work of the students, noting that the participation of young people in such projects indicates their readiness to apply the acquired knowledge in practice.

"I am glad that research is carried out not only by teachers, but also by students. Now it’s worth conducting a similar analysis for the university’s admissions campaign," Sergei Volkov emphasized.

The recreation center "Zhashtyk" plays a significant role in organizing leisure time for students and teachers of KRSU, as well as in promoting the image of the university. The successful implementation of the proposed initiatives will not only improve the infrastructure of the complex, but also increase its attractiveness for new visitors.