KRSU students took a prize in the international competition «Archer Future — Krasnoyarsk»

The team from the Department of Advertising and Public Relations «CONTENT» took second place, presenting a communication strategy for the company «RUSAL». The competition participants needed to develop a solution aimed at developing the company’s environmental direction and increasing residents’ confidence in its environmental activities.Students proposed a comprehensive strategy based on the principle «not to speak, but to show». The project is aimed at creating the image of RUSAL as a modern, open and environmentally responsible enterprise through the demonstration of real environmental changes, the use of open data, visualization and involvement of residents.The developed concept includes the creation of educational digital content and infographics, holding environmental days, organizing open excursions to the enterprise, meetings with environmentalists, as well as educational events for schoolchildren and students.KRSU students Victoria Rudichenko, Ekaterina Klochkova and Valeria Bratseva worked on the project.The student team competition for the best solution to business problems «Archer Future» is an offshoot of the National Public Relations Award «Silver Archer». The project allows students to offer their own solutions to current problems of companies, evaluate professional skills and meet leading industry specialists.We congratulate our students on their worthy result and wish them further success.