Third-year students of the «Advertising and Public Relations» direction KRSU became winners of the practical Olympiad FinOlimp

Third-year students of the «Advertising and Public Relations» direction of KRSU became winners of the practical FinOlimp Olympiad, taking first place among 12 participating teams.

The Lite team, which included Milana Prygova, Daria Morokina, Ogai Artyom and Ayana Baimuratova, successfully completed cases from the brand «Abdysh-Ata» (KUZNETS brand) and the lalafo online platform.

While working on the KUZNETS case, students updated the brand legend, developed a concept for unique packaging, proposed ideas for festival formats to promote the brand, and prepared a set of POS materials. For lalafo, the team conducted analytical research, proposed solutions to engage offline sellers in the online environment and developed video content for the platform's social media.

The victory of KRSU students was confirmation of the high level of practical training and the ability to apply theoretical knowledge to solving real business problems.

We are proud of our students and their confident victory!