«Gazprom-Media Holding» and the Kyrgyz-Russian Slavic University (KRSU) named after. B. N. Yeltsin extended the acceptance of applications for the additional professional education program «Personal brand and modern media communications». The decision was made due to great interest in the program. Anyone can submit an application until October 16, 2026.
The program teaches you how to build your own media strategy in a digital environment. Content and teaching is provided by «Gazprom-Media Holding». The course was developed by the team of the production center «Insight People», which also conducts distance learning classes. The program includes creating a video from the script to the finished video, developing a media strategy with communication channels, going beyond your audience, legal aspects of the work and assessing the results of communication.
«Business demand for integration with influencers is growing rapidly, and customers increasingly value the strength of the blogger’s personal brand and the loyalty of his audience. The industry is changing rapidly and needs new faces with creative ideas. This program –our opportunity to convey to students from different regions and countries the practical expertise of more than 2,900 successful authors and show them how modern communication tools work from the inside».
Alina Zinnatullina
General Director of the production center «Insight People»
The training ends with the protection of the personal brand media strategy. This is exactly the document that producers request when deciding whether to enter into an exclusive contract with a blogger. The graduate receives a working tool for negotiations with agencies and media platforms.
«A key feature of the program – is the defense of one's own media strategy in front of industry experts, instead of the traditional exam. The projects will be evaluated by producers «Insight People», representatives «of Gazprom-Media Holding», heads of Bloggers Media and Namba Media, as well as the management of the Higher School of Media KRSU.
This is an excellent opportunity to show your ideas to Russian and Kyrgyz producers and establish contacts with potential partners. Due to the high interest in the project and the demand for this practical format, we have extended the acceptance of applications for another week».
Sergey Volkov
Rector of the Kyrgyz-Russian Slavic University (KRSU)
Applications for the program will be accepted until October 16, 2026. Details of applications –
on the website.